On Friday 19th February 2016, London Ethnic showcased the new “Made in London – Shoreditch” collection in a private fashion soiree at the Oxford House gallery in Bethnal Green, for selected invited buyers, bloggers and press.
Following the previous collection “Made In London – Mayfair” theme of “Urban Nature”, the Collection Manager and Head Designer, Hannah Lloyd Jones, kept the sense of geometric shapes and architectural influence, broadened with a variety of colours and layered detailing.
London’s Romanesque architecture, typified in the arches and colours of the Royal Albert Hall, was the inspiration that gracefully translated into layered block colour dresses, high waist trousers and cropped tops.
As a fashion label with strong production ethics at its core, the collection is made solely in the United Kingdom and features dresses and trousers’ samples of sizes 8-18, showcased by healthy models.
One of the highlights of the showcase was the Teal Block Dress designed exclusively in support of the Ovarian Cancer charity Campaign “Ovacome”.
All profits from the dress will go towards helping the “Ovacome” charity.
The night was a great opportunity for ethical and fashion bloggers, buyers, press and photographers to mingle and share their thoughts on the future of fashion and in particular on ethical fashion.
London Ethnic’s dear friend, designer Victoria Charles displayed her latest sophisticated millinery collection which was modelled and showcased alongside the garments.
A special thank you for sponsors Top Herd & Easy Bean for feeding guests with their delicious and tasty organic products.